The Intellectual Dead-End

Smart people pursue to both create new words and use exotic ones in order to signal their status, and the average look to the smart people for their new and exotic words to then signal to the sheep.  But when the average catch on to the smarts, and so the sheep catch on to the average, the smarts feel disgusted and enraged, and thus create more new words and use even more exotic words.  And there is the cycle.